Platinum Motor Group has acquired Renault and Dacia car dealership from AKS in Yeovil after it was described as “the perfect fit” by outgoing chief executive Anton Szulc.

The Wiltshire-based Renault, Dacia, Nissan, Skoda, Hyundai, Toyota, Vauxhall and SsangYong franchisee is doubling its Renault Group representation with the move – adding to its existing operation in Trowbridge – and boosting its total number franchise outlets to 13.

Its new business will be renamed Platinum Renault/Dacia (Yeovil) as members of the AKS team are welcomed into the new owner’s business.

Jeremy Cuff, co-chief executive of Platinum Motor Group, said: “Our initial discussions regarding the acquisition of AKS began about a year ago, when we were asked if we would be interested in expanding our Renault representation.

“Our interest in doing so then led to a more specific discussion with the Renault UK team, who informed us that Anton K. Szulc, the owner of AKS, was considering retirement.

“We therefore started our dialogue with Anton in the fall of 2021, which then led to our takeover of the company.”

Cuff, who welcomed AKS team members to the Platinum fold, saying he was “looking forward to working with everyone,” added, “AKS business is a long-established one in the Yeovil market. for the Renault and Dacia brands, which, under Anton’s leadership and in conjunction with his dealership team, is a respected business locally and within Renault UK, serving a large number of customers and renowned for its excellent service.

“With Anton’s decision to retire, it is now our duty to ensure that the good work and reputation of the company is maintained in the future.”

Szulc said, “After much research, Platinum Motor Group was the perfect fit for all AKS team members and customers moving forward.”

While Renault recently expanded its model range with the Arkana SUV, Dacia’s model range has been transformed lately, with the addition of the new Duster, Sandero and Jogger seven-seater minivan.

As part of Groupe Renault’s “Renaulution” strategic plan, the brands will reduce the number of vehicle platforms from six to three and reduce their manufacturing capacity from its current four million (2019) to 3.1 million by 2025 as part of measures aimed at saving €600 on the production cost of each of its vehicles.

In its latest round of annual financial results heavily impacted by COVID, as of December 31, 2020, Platinum Motor Group posted revenue down 17.8% to £74.7m, from a pre-tax loss of £53,247.


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