The Porsche name is synonymous with the highest quality and Porsche Austin offers a dealership experience that lives up to the brand. One of the highlights of the Austin, Texas dealership is a top-floor display of ten Porsche cars beautifully showcased using SEVEN Batten 72 â¢ line lamps from Elation Professional.
Eric Bernstein of Intelligent Lighting Services (ILS) in Austin has worked with the dealership ownership group for approximately 20 years. On this latest project, he worked with Kirk Franceschini, Managing Partner at Hi Tech Motorcars (Porsche Austin Group), who was tasked with implementing a lighting system that would draw attention to the new dealership. The idea was to line up ten Porsche cars along a showcase on the sixth floor and illuminate them with high-quality lighting so that they couldn’t be missed by the myriads of people passing by the street every day. concession.
Bernstein designed the look of the sixth floor and specified 20 Elation SEVEN Batten 72 fixtures, 6 foot color changing LED slats with 7 color multi-chip LEDs, two units illuminating each car. âWe brought several devices in there to demonstrate to give the customer some choices,â said Bernstein, who was already familiar with the SEVEN Batten from several church installations he used them on. âWe decided the SEVEN Batten was best for color choices and power. It also has a built-in gel slot, making it easy to insert filters.
Elation’s SEVEN Batten houses 25W long-lasting RGBAW + Lime + UV LEDs, which offer a wide color gamut, including better mixed white output and improved CRI for all mixed white color temperatures. Add to this an advanced optical design that produces better color mixing and smoothness of field and the SEVEN Batten series is capable of powerful projections of uniform color onto any surface.
At Porsche Austin, the SEVEN Battens operate with light halos above each car, each halo comprising 496 4-color LEDs with the intention of having full control over them. Each halo runs four universes through a Netron EN4 â¢ from Obsidian Control Systems, a powerful Ethernet to DMX gateway with internal cues, as well as factory and user presets.
As one of the largest Porsche dealers in the United States and a flagship brand in the automotive industry, Porsche is understandably strict when it comes to branding. Lighting plays a key role in the presentation of a vehicle and just like at a motor show, high light output and extremely uniform light level are required. âThe SEVEN Battens usually run in white light and for the grand opening in August we popped everything in really bright white and it looked awesome,â Bernstein said of the display case lighting.
The Austin Porsche dealership naturally supports the local community and, according to Bernstein, this is where the color comes in. âThey will use the colors to mark local events to tie the dealership to the support of the local teams,â he says. . “Our new MLS team, Austin FC, are playing at Q2 Stadium and you can see the dealership from the stadium so that the top floor of the exhibition is lit up in the club’s colors in green and white.” The dealership will also glow in burnt orange to support the University of Texas games.
Although the inauguration of the new Porsche Austin dealership took place in August, ILS installed the SEVEN Batten luminaires in February, with the new location operational since March. âOverall I am very happy with the equipment,â concludes Bernstein. “I love the support I get from Elation and it always has been.”
About Elation Professional
Based in California with facilities in Florida and Mexico City, as well as European offices in the Netherlands, Elation designs and manufactures a full line of innovative lighting products known for their superior performance, excellent efficiency and value for money. exceptional, all backed by a hard-earned reputation for Total Support. Elation also offers an advanced line of lighting control products through Obsidian Control Systems, as well as a full line of reliable specialty effects called Magmatic. Our mission has always been simple: to provide the best products and services while offering the best value / performance ratio in the industry. Elation products continue to be some of the industry’s most exciting projects around the world. We invite you to take a closer look at www.elationlighting.com
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